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    Revenue systems for service businesses

    You are getting the clicks. You are losing the calls.

    Cellara connects your website, lead response, follow-up, booking, and reputation into one system, so the traffic you already have turns into booked work. Start small, see the gaps first, then build.

    Free, about 6 minutes, no obligation. Houston, Texas. Working with businesses nationwide.

    First step from $1,500Websites from $6,500Built in stages, not all at once

    Where do you want to start?

    Three entry points. Pick the one that matches your situation today.

    Start here

    Find the gap first

    Answer 68 checks on how your site, response time, follow-up, and reputation actually perform. You get a scored report and a 30 day plan.

    Run the Growth Gap Diagnostic

    Complimentary. About 6 minutes.

    Build and connect

    I know what I need built

    A high-performance website, paid growth, or an AI front desk, installed and connected to the rest of the journey.

    See what gets built

    Websites from $6,500.

    Advise and operate

    I need someone to run it

    Strategy sessions, an operations reset on systems you already bought, or fractional ownership of the whole stack.

    Review advisory options

    Advisory from $300 per hour.

    Two minutes, no pressure

    Tell us where leads are slipping. We will tell you what to fix first.

    Send your details and you get a short written read on your customer journey: what is leaking, what it is likely costing, and the first move worth making. No obligation, and no engagement required to get it.

    • A real person reviews your site and response path
    • You hear back the same business day
    • Engagements start at $1,500, so the first step is small

    No spam, and no sales sequence you cannot leave.

    The Real Problem

    Most service businesses do not have a lead problem.

    They have a disconnection problem. The website, the phone, the forms, the calendar, the follow-up, the reviews, and the record of what is actually in play were each set up at a different time, by different people, for different reasons. Revenue leaks in the gaps between them.

    Spend multiplies whatever your operations already do. If the handoff is broken, more traffic only makes the leak louder.
    How we think about it
    • A call comes in at 6:40pm

      The team has gone home. It rings out to voicemail. The caller does not leave a message, because the next firm on the list answers.

    • A form is submitted on Saturday

      It arrives in a shared inbox. Someone sees it Monday morning. By then the person has already booked elsewhere.

    • An estimate is sent and goes quiet

      Nobody follows up, because following up depends on somebody remembering. The opportunity is not lost. It is simply never closed.

    • A job finishes well

      No review is requested. The customer is happy and silent, while the profile that decides your next twenty inquiries stays where it was.

    None of these are marketing failures. They are operational ones, and they are all fixable with infrastructure rather than more spend at the top of the funnel.

    Estimate the return

    What are missed calls, slow follow-up, and silent reviews costing you each month?

    Move the numbers to match your business. The estimate updates as you go, using conservative recovery assumptions and the published installation and operating figures.

    80
    20%
    $1,200
    30%
    How fast does the first reply go out?
    How often do you ask for a review?

    Recoverable revenue

    $10,656 a month

    $127,872 over twelve months.

    Full breakdown

    Where should we send the full breakdown?

    One email with your numbers. No spam, no text messages, unsubscribe anytime.

    One Inquiry, End to End

    What happens after someone finds you.

    This is the path a single inquiry takes once the parts are wired together. Nothing waits in an inbox, and nothing depends on someone remembering.

    1. Inquiry arrives

      Search, ads, referral, or a direct call.

    2. Website

      Positioning, speed, and one clear action.

    3. AI Front Desk

      Answers in seconds, qualifies, and books.

    4. Revenue Operations

      Every inquiry recorded and routed.

    5. Follow-Up

      Sequenced until a decision is made.

    6. Booked work

      Then a review request, which feeds search.

    The Architecture

    Six parts, built to work as one.

    Each of these is a capability you can buy on its own, and each one is worth more when it is wired to the others. Paid growth that creates qualified demand on purpose. A website that hands straight to coverage. Coverage that writes to a CRM. A CRM that triggers follow-up and review requests. Search work that feeds all of it.

    01

    Performance advertising across Google and Meta, managed against the entire journey from click to booked customer. Demand created on purpose and measured in revenue.

    • Campaign strategy across Google and Meta
    • Ad copy, creative testing, retargeting
    • Conversion tracking and lead quality review
    • Reporting tied to pipeline, not clicks
    02

    The strategic foundation. Positioning, architecture, copy, design, build, and the technical work that makes a site findable and easy to act on.

    • Positioning and message architecture
    • Conversion-focused structure and copy
    • Custom design, build, and performance work
    • Technical SEO, schema, and accessibility
    03

    Coverage for the calls, chats, and questions that arrive when your team cannot pick up. Qualification, scheduling support, and a clean handoff to a person.

    • Website conversation and call answering
    • Qualification and frequently asked questions
    • Appointment support and lead capture
    • Clean handoff to a person when it matters
    04

    The system of record behind the sale. Contact organization, pipelines, routing, follow-up, reminders, and visibility into what is actually in play.

    • CRM setup and pipeline design
    • Lead routing and follow-up workflows
    • Reminders, estimate follow-up, nurturing
    • Sales visibility and reporting
    05

    A consistent process for asking for feedback, monitoring what gets published, and keeping your public profile current.

    • Review requests sent to every customer
    • Feedback collection and monitoring
    • Response support across platforms
    • Business profile alignment
    06

    Technical and on-page work so search engines and AI answer systems can find, understand, and retrieve what your business does.

    • Technical and on-page search work
    • Content architecture and internal linking
    • Structured data and entity clarity
    • Local presence and performance measurement

    Connected as one implementation, these become the Complete Connected Revenue System: one owner, one journey, one place to see what is working. Most businesses build it in stages rather than all at once.

    See the flagship engagement

    Three Ways to Work With Cellara

    We build, connect, and help operate the systems between discovery and revenue.

    You can start at any of the three tracks below and move between them as the business changes. They are ways of working, not tiers of quality: advice, a build, and ongoing operation all get the same standard of work.

    01

    Diagnose and Advise

    Focused consulting, diagnostics, and planning. You leave with a written priority order for your own team, whether or not CGC builds anything.

    Best fit when

    Owners who suspect something is leaking but do not yet know which part of the journey to fix first.

    From $650

    • Growth Gap DiagnosticComplimentary
    • Revenue Strategy Intensive$650
    • On-Demand Growth Advisory$300 an hour
    • Revenue System Blueprint$1,500
    Explore Diagnose and Advise
    02

    Build and Connect

    Websites, paid growth, AI response, CRM, automation, follow-up, reputation, and search visibility, built as connected infrastructure rather than separate projects.

    Best fit when

    Businesses ready to replace a foundation that cannot carry the demand they already have.

    From $2,500

    • Conversion Landing Page$2,500
    • High-Performance WebsiteFrom $6,500
    • Revenue Operations ResetFrom $5,000
    • Complete Connected Revenue SystemFrom $15,000
    Explore Build and Connect
    03

    Manage and Optimize

    Ongoing management, performance oversight, coordination, and accountability so the system you paid for keeps producing after launch week.

    Best fit when

    Businesses with systems in place and nobody whose actual job is to run them.

    From $2,000 a month

    • Revenue System ManagementFrom $2,000 a month
    • Fractional Growth OperationsFrom $3,500 a month
    • Paid Growth ManagementFrom $1,799 a month
    Explore Manage and Optimize
    An empty front desk after hours with a corded phone and an open appointment book
    The cost of a disconnected system shows up here: a call nobody answered, an inquiry answered after the decision was already made.

    Nobody loses a customer because of the tool they bought. They lose them in the handoff between two tools that were never introduced.

    Which is why we install the connections, not just the parts.

    Client work

    Real businesses, real systems, documented in full.

    Every engagement below is published as a build story: the starting situation, what was installed, and what is being measured. Read any of them before you decide whether this applies to you.

    10+
    Years of marketing and web delivery experienceCellara is a young company. The practice behind it is not: this work is built on more than a decade of hands-on marketing and web delivery.
    100%
    Of published pages rendered server-sideSo search engines and AI answer systems read the same page a visitor does.
    Week 1
    Reporting live from the first weekResponse time, booked appointments, and source attribution measured from the start.

    Performance numbers are published only after the client has verified them. If you want figures for a business like yours, ask on a call and we will walk you through the relevant work directly. See all case studies.

    Flagship Service

    High-Performance Websites.

    A website earns its cost when it produces booked work. That means it has to do four things well, and most sites are only built to do the third one occasionally.

    Starting at $6,500

    Final investment depends on page count, content needs, integrations, custom functionality, and project complexity.

    Findable
    Technical SEO, structured data, page architecture, and internal linking so search engines and AI answer systems can retrieve what you do and who you serve.
    Understandable
    Positioning and copy that state the offer, the buyer, and the outcome in the first screen, without asking anyone to decode a slogan.
    Actionable
    One obvious next step, reachable in a single tap from any page, on the phone the visitor is actually holding.
    Connected
    Forms, calls, and bookings write to the CRM. Follow-up starts automatically. Every conversion is attributed to where it came from.

    Launching one campaign or one offer?

    A conversion landing page starts at $2,500. It is a single focused page built for one audience and one action. It is deliberately narrower than a full website, and we will tell you plainly which one your situation calls for.

    Flagship Engagement

    Fix the entire journey from first search to signed customer.

    The Complete Connected Revenue System connects your website, lead response, follow-up, booking, reputation, AI, and reporting so opportunities stop falling through the cracks.

    For established businesses ready to connect the entire journey from discovery to revenue, with 90 days of optimization after launch included.

    Starting at $15,000

    Scoped after a conversation about your journey, locations, and the systems already in place.

    1. Find

      The right customers discover the business through search, maps, and AI answers.

    2. Convert

      More of that traffic becomes an inquiry instead of a closed tab.

    3. Respond

      Qualified inquiries get an answer in seconds, including after hours.

    4. Follow up

      Estimates, proposals, and quiet prospects are worked instead of forgotten.

    5. Build trust

      Reviews and feedback are requested as part of the process, not when someone remembers.

    6. Measure

      Leadership can see what is producing revenue and what is stalling.

    C

    Executive Revenue Dashboard

    Last 30 days

    Customer journey

    1. Visitors3,480
    2. Leads412
    3. Qualified268
    4. Booked151
    5. Won64
    New inquiries
    412Last 30 days
    Median response time
    48 secAcross call, form, chat
    Calls captured after hours
    97Answered by AI Front Desk
    Appointments booked
    151Self-serve and assisted
    Pipeline value
    $482,000Open opportunities
    Inquiry to booking
    36.6%Rolling 30 days
    Reviews generated
    58Requests sent 214
    Search impressions
    94,100Search and AI answers

    Where inquiries came from

    • Organic search44%
    • Google Business Profile23%
    • Direct and referral19%
    • Paid campaigns14%
    Illustrative dashboard. Sample figures shown to demonstrate the interface. It does not represent a client account or reported results.

    Who We Build For

    The system is the same.
    The questions it asks are not.

    A law firm and a roofing company both need to answer fast and follow up. What differs is the matter type, the qualifying questions, the language, the urgency, and what a booked outcome actually looks like. That is where the work goes.

    How Engagements Run

    Diagnose. Plan. Build. Improve.

    Nobody should sign a build proposal before they know what is actually broken. So the first two steps are about finding out, and you can stop after either one.

    1. 01

      Growth Gap Diagnostic

      Complimentary

      A few minutes of questions about what happens to the demand you already have. You get your Revenue System Score on screen, the single constraint holding revenue back, what it is worth at your own figures, and a 30-day plan. No call required.

    2. 02

      Revenue System Blueprint

      $1,500

      A written plan. Customer journey analysis, revenue leak assessment, conversion review, lead-response analysis, CRM and workflow architecture, automation and AI opportunities, search review, measurement framework, and a prioritized roadmap. Yours to keep and build with anyone. Credited toward a qualifying implementation if you build it with us.

    3. 03

      High-Performance Website

      From $6,500

      The right project when the website is the bottleneck. Strategy, architecture, conversion copy, custom design, technical SEO and GEO foundation, schema, analytics, lead capture, booking, and CRM connection.

    4. 04

      Complete Connected Revenue System

      From $15,000

      The flagship engagement. Find, convert, respond, follow up, build trust, and measure, built and connected as one implementation, with 90 days of optimization after launch included.

    5. 05

      Revenue System Management

      Optional, from $2,000 a month

      For clients who want Cellara to keep managing and improving the system after the optimization period. Scope and investment vary based on business complexity, locations, and required systems.

    On Proof

    You will not find invented numbers on this site.

    Plenty of firms publish percentages with no source attached. We have decided not to. A result belongs on this website when a client has agreed to it and the measurement behind it can be shown.

    What we can do is walk you through relevant work on a call, explain exactly how a comparable system was built, and show you what we measure from the first week.

    Published case studies will follow the same format every time: starting situation, what was installed, what changed operationally, and what is being measured.

    What we measure on every engagement

    • Inquiries received, by channel and by source
    • Time to first response
    • Inquiries that reach a booked appointment
    • Follow-up sequences completed and replied to
    • New reviews requested and published
    • Search impressions, clicks, and the pages producing them

    Reporting is set up during implementation, not added later when somebody asks how it is going. Houston, Texas. Working with businesses nationwide.

    Straight Answers

    The questions people actually ask.

    Including the ones where the honest answer is no.

    What does a Cellara website cost?
    High-Performance Websites start at $6,500. A single conversion landing page starts at $2,500. Final investment depends on page count, content needs, integrations, custom functionality, and project complexity.
    Do I have to buy the whole system?
    No. Each capability stands on its own, and most engagements start with one piece: a $1,500 Revenue System Blueprint or the website alone. The Complete Connected Revenue System is the flagship, built in phases and scoped per business because locations, call volume, and integrations differ every time. Full pricing is published on the pricing page.
    What is included in a full connected system?
    The stages of the journey rather than a list of tools: getting found, converting visitors into inquiries, responding fast, following up, building reputation, and measuring what produces revenue. Every engagement also includes 90 days of optimization after launch. Ongoing Revenue System Management afterward is optional, starting at $2,000 a month.
    Can you guarantee first page rankings or that AI tools will cite us?
    No, and neither can anyone else. What is within our control is the technical foundation, the content architecture, the structured data, and the entity clarity that let search engines and AI answer systems understand and retrieve what you do. We report on what actually happens rather than on what was promised.
    Does the AI Front Desk replace my staff?
    It covers the moments your team cannot: the call at 7pm, the third caller while two are already on the line, the Saturday form. It answers common questions, qualifies, and helps schedule, then hands to a person when the conversation needs one. It does not give legal or medical advice and it does not make judgment calls.
    Do you filter out negative reviews before they get published?
    No. Review gating violates the policies of every major platform, and we do not build it. Every customer gets the same request. Private feedback collection runs alongside that request as an additional channel, never as a screen in front of it.
    Who owns the website and the data once it is built?
    You do. The site, the content, the customer records, and the accounts are yours. If the relationship ends, you keep everything and we hand over access.
    How long does an implementation take?
    A focused landing page is measured in weeks. A full website is typically six to ten weeks, and a complete connected system runs longer. The largest variable is not our build time, it is how quickly content, approvals, and account access come back from your side. We say so at the start rather than at the end.

    Find out what the gaps are costing you, then decide what to do about it.

    A strategy call is a working conversation about your customer journey, not a pitch. If the answer is that you do not need us yet, we will say that.

    Houston, Texas. Working with businesses nationwide. Other ways to reach us