Case Studies
We do not publish a result until the client has verified it
Cellara would rather tell you plainly what was built and what is still being measured than publish a page of numbers we cannot stand behind. Build stories are published when the work ships. Performance numbers follow only after the client has verified them.
Latest engagement

Rental Companies
Anvil Rentals Grew on Word of Mouth. Now It Has a Web Presence to Match.
Anvil Rentals built a business on referrals. As it grew, it needed a way to show up for prospects who had never heard the name on a jobsite. Here is what Cellara built, and why it can actually be found.
Read the build storyThe format a published case study will follow
Starting situation
What the business's site, intake process, and follow-up looked like before the engagement, described specifically enough to be checked against the client's own records.
What was installed
The exact scope: the website, the systems connected to it, and any AI front desk or reputation process put in place.
What changed operationally
How the day-to-day handling of calls, forms, and follow-up changed for the business's staff, not just what changed on the site.
What is measured
The specific, verifiable metrics the client agreed to share, with the time period and method of measurement stated alongside the number.
What we measure on every engagement
Whether or not it becomes a public case study, every engagement is set up with tracking so the client can see what is happening: site traffic and where it comes from, form and call volume, response time to new leads, and, where an AI front desk or booking system is in place, how many conversations turn into a booked appointment. This is reported to the client directly.
Ask about relevant examples on a call
If you want to know what a comparable engagement looked like in your industry, ask directly on a strategy call. We will tell you honestly what we can and cannot share.
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