Paid Growth
Don't just buy clicks. Build a path to revenue.
Paid advertising across Google and Meta, managed the way it should be: against the entire journey from the first click to the booked customer, measured in revenue instead of platform metrics.
Search visibility captures demand that already exists. Paid Growth creates it: qualified attention, on purpose, in the services and service areas you choose.
After the Click
What happens after the click matters more than the click.
Most agencies stop at the click. The report shows impressions, click-through rate, and cost per click, and none of it answers the only question that matters: did the advertising produce a customer?
Cellara manages paid advertising against the full path: the ad, the landing experience, the lead, qualification, the booked appointment, and the revenue. That is where performance actually lives.
What ad platforms report
- Impressions
- Clicks
- Click-through rate
- Cost per click
- Report
The path Cellara manages
- Ad
- Landing experience
- Lead
- Qualified
- Booked
- Customer
The Journey We Manage
Every stage, one accountable system.
When the ad account, the landing page, the follow-up, and the calendar are managed as one system, nothing leaks between vendors, and every dollar can be traced to an outcome.
01
Ad
The right message to the right person.
02
Landing Experience
Positioning, proof, and one clear action.
03
Lead
A real inquiry, captured instantly.
04
Qualified
Fit, timing, and intent confirmed.
05
Booked
On the calendar without back and forth.
06
Customer
Revenue you can attribute.
Measurement and optimization across the entire journey
Ad
The right message to the right person.
Landing Experience
Positioning, proof, and one clear action.
Lead
A real inquiry, captured instantly.
Qualified
Fit, timing, and intent confirmed.
Booked
On the calendar without back and forth.
Customer
Revenue you can attribute.
Measurement and optimization across the entire journey
Investment
Two ways to run paid growth.
Ad spend is separate on every plan, paid directly to the advertising platforms and never marked up. Connected Revenue System clients have the setup fee waived, because the tracking and landing infrastructure is already in place.
For focused local campaigns
Paid Ads Essentials
$499 a month
One-time setup: $499
Recommended media budget: $750 to $3,000 a month, paid directly to the platform
- Campaign strategy and setup
- Google Ads and Meta Ads management
- Ad copy and creative guidance
- Conversion tracking
- Lead quality review
- Monthly performance reporting
- Ongoing optimization
Scope limit: up to three active campaigns.
Start With EssentialsBest for growth
Paid Growth Management
$1,799 a month
One-time setup: $1,500
Recommended media budget: $3,000 to $15,000 a month, paid directly to the platform
- Campaign strategy and build-out
- Google Ads and Meta Ads management
- Ad copy, creative testing, and retargeting
- Conversion tracking and attribution
- Lead quality review
- Ongoing optimization
- Monthly performance reporting
- One campaign conversion landing page
Designed for multi-channel campaigns across services and service areas. Media budgets above $15,000 a month are scoped custom.
Explore Paid Growth ManagementWhy There Is a Setup Fee
Setup is where campaigns are won or lost.
Before a dollar goes to a platform, the strategy, account structure, audiences, offers, and tracking have to be right. Skipping that work is how businesses end up paying for clicks that were never going to convert.
The setup fee covers that work once, properly, so monthly management is spent optimizing instead of repairing.
The 90-day recommendation
One channel, one offer, one landing experience, tracked to booked revenue, for 90 days. It is the shortest honest test of whether paid acquisition works for your business, and it is how we recommend every new engagement begin.
Which Plan Fits
Choose Essentials if
- You want one focused service in one local market.
- Your media budget is under $3,000 a month.
- You already have a landing page that converts, or you are building one with us.
- You want disciplined management without a large program.
Choose Management if
- You are investing $3,000 or more a month in media.
- You need multiple services, locations, or channels running together.
- You want a campaign landing page built for the offer.
- You expect creative testing, retargeting, and attribution to revenue.
Where Should You Start?
Not sure which paid growth strategy fits your business?
Answer a few questions about your business, your economics, and your follow-up capacity. The Paid Growth Fit Assessment recommends a platform, a management approach, and a media range that fits your situation, or tells you honestly if the foundation should come first.
Take the Paid Growth Fit AssessmentThe Economics First
Start with the economics, not the ad budget.
Whether paid advertising makes sense for your business is a math question. If one customer is worth $2,500 in gross profit and one in four qualified leads becomes a customer, you can pay up to $625 for a lead and break even. Run your own numbers.
Gross profit per customer
$1,250
Break-even cost per lead
$313
Leads needed to break even
10
or 2.4 customers
Illustrative estimates for planning only. Real costs vary by market, competition, and conversion performance.
Who It Is For
Built for businesses where one customer matters.
Paid Growth fits service businesses with meaningful customer value and capacity to take on new work. These are the industries where the economics most often hold.
Healthcare and Aesthetics
The front desk is checking in a patient while three consultation calls come in behind it.
Legal Services
Someone with an urgent matter calls four firms and retains whoever responds first.
Home Services
Crews are in the field, the phone rings, and the estimate request goes to voicemail.
Beauty and Wellness
Clients decide to book at nine at night, and a contact form is the only option.
Rental Companies
Every inquiry starts with the same four questions about availability, price, delivery, and dates.
Advisory Firms
The work is referral-driven, and the website does not carry the expertise that wins the room.
Paid Growth and Search Visibility
SEO earns the demand that exists. Paid creates the demand you choose.
Search visibility compounds over time and lowers your cost of being found. Paid advertising gives you immediate, controllable volume in exactly the services and areas you want to grow. Together they cover both halves of demand.
Inside the Connected Revenue System, paid growth strategy and infrastructure can be incorporated into qualifying implementations, with media spend always separate and ongoing management scoped through a Paid Growth tier.
See the Complete SystemQuestions
What owners ask before turning on paid growth.
- Do I need to do SEO or paid ads?
- SEO and paid ads solve different problems. SEO and GEO build durable visibility in search and AI answers over time. Paid advertising creates qualified demand now, in the exact services and areas you choose. Most established businesses eventually need both. The right sequence depends on your economics and timeline, which is why we start with the numbers.
- Is ad spend included in the monthly fee?
- No. Ad spend is always paid directly to the advertising platforms and is never marked up. Your monthly fee covers strategy, build, management, optimization, tracking, and reporting. Keeping the two separate keeps every dollar accountable.
- What is the difference between the $499 and $1,799 plans?
- Essentials is disciplined, single-channel management for focused local campaigns with a scope limit of up to three active campaigns. Management is a multi-campaign, multi-channel program with landing pages, creative testing, retargeting, and attribution across the full journey. Management is designed for businesses treating paid acquisition as a growth channel, not an experiment.
- How soon will I see results?
- Paid campaigns can produce leads within days of launch, but the first weeks are primarily a learning period: testing messages, audiences, and landing experiences. Most accounts need 60 to 90 days of structured optimization before performance stabilizes. We set expectations from your economics, not from promises.
- Will this work for my industry?
- Paid Growth is built for service businesses where one new customer is worth meaningful revenue: medical and aesthetic practices, law firms, home services, dental and chiropractic, beauty and wellness, and advisory firms. If your average job is worth a few hundred dollars or more, the math usually supports paid acquisition. If it does not, we will tell you.
- Do I need a landing page?
- Sending paid traffic to a general homepage is one of the most common ways budgets get wasted. Management includes one campaign conversion landing page built for the offer being advertised. On Essentials, we recommend pairing the tier with a conversion landing page project, and we will tell you plainly if your current pages will underperform.
- What does the setup fee cover?
- Strategy, account and campaign structure, audience research, offer and message development, tracking and conversion configuration, and launch QA. Setup is where campaigns are won or lost, which is why it is charged separately and done properly.
- I already have a Connected Revenue System. Do I get a discount?
- Yes. For active Connected Revenue System clients, the Paid Growth setup fee is waived because the tracking, landing infrastructure, and follow-up systems are already in place. Monthly management and ad spend still apply.
- Can you guarantee results?
- No, and you should be cautious of anyone who does. What we can control is the strategy, the creative, the targeting, the landing experience, and the speed of follow-up, which are the levers that determine whether ad spend produces revenue. We measure everything against booked customers so performance is never ambiguous.
- What is your 90-day recommendation?
- Run one focused channel, one offer, one landing experience, with tracking tied to booked revenue. Commit the budget, let the learning phase complete, and make decisions on the data at day 90. It is the shortest honest test of whether paid acquisition works for your business.
Find out if the math works for your business.
One conversation about your customer value, your close rate, and your market. If paid growth will not pay for itself, we will say so.